Along with her new album, Beyonce has presented her fans to a new alter-ego named Sasha Fierce. The singer affirms that this new persona is the fun, more sexual and more aggressive side of her. This is however the “general public” version of the story. The esoteric meaning revealed by the symbols surrounding this new persona is much deeper: Sasha Fierce is a symbolic representation of an artist taken over by evil to obtain success.
“I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am”.
The theme of the album “I am…Sasha Fierce” revolves around the duality between the godly Beyonce and the evil Sasha Fierce. This spiritual duality is fought in the songs, the pictures and the videos. Notice on the above images the Christian cross of the good and pure Beyonce versus Sasha Fierce who is mimicking devil horns with her hands. Songs like “Ave Maria” and “Halo” on her album contain obvious spiritual connotations and can be interpreted as either religious songs or odes to her satanic possessor. The persona of Sasha Fierce – who is presented as a separate entity- always wears heavy makeup on her eyes, if not sunglasses which represent her deceptive nature.